“Great music is in the ear of the beholder.” — Noel Gallagher
News
The Art of Guitar Care: Why Maintaining Your In...
JUNE 6, 2023 • ERIC KING Discover the importance of guitar maintenance for longevity, tone, and playability. Cultivate your instrument and unleash its true potential.
Introducing: The Fender MonoNeon Jazz Bass V
NOVEMBER 2, 2022 • ERIC KINGAn explosive talent mixing funk, southern soul and blues, MonoNeon's eclectic style is personified in his signature Jazz Bass V. Featuring an eye-popping neon yellow finish with a neon orange...
Introducing: The Gibson Faded Series
OCTOBER 14, 2022 • ERIC KING Gibson's Faded finishes are back and better than ever!
Introducing: The Fender American Vintage II Series
OCTOBER 13, 2022 • ERIC KING The American Vintage II series reproduces iconic Fender guitars to their original specifications
Introducing: The Fender Kingfish Telecaster
AUGUST 16, 2022 • ERIC KINGFender welcomes the newest edition to it's signature series guitars, The Kingfish Telecaster Deluxe. The Kingfish Telecaster pays homage to the blues-rock driven sounds of the south and Mississippi Delta! ...